PENGARUH PERCEIVED OF RISK (PERSEPSI RISIKO) TERHADAP MINAT BELI ONLINE

Nadia Nadia, Nursakinah Ritonga

Abstract

This study aims to examine the influence of perceived of risk on the online buying interest of  the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency. This research was conducted in Hamlet 1 of Tambon Tunong Village, Dewantara District, North Aceh Regency. This study used primary data in the form of questionnaires that were distributed to the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency who made online purchases. The data analysis methods used are instrument tests and classical assumption tests as well as simple linear regression tests using the help of SPSS version 26 software. The results of the partial test showed that the perceived of risk had a positive and significant effect on the online buying interest of  the people of Dusun 1 Tambon Tunong Village, Dewantara District, North Aceh Regency.

Keywords

Perceived of Risk, Interest in Buying Online

Full Text:

PDF

References

Augusty, F. (2006). Metode Penelitian Manajemen: Pedoman Penelitian Untuk Skripsi, Tesis, dan Disertasi Ilmu Manajemen. Semarang: Universitas Diponegoro.

Fauziah, A., Nugroho, D. W. P. S., & Suryawardana, E. (2021). Kepuasan Pelanggan Belanja Online (Pada Marketplace Tokopedia). Jurnal Ilmiah Bidang Ilmu Ekonomi, 19(2), 80-91.

Hibaturrakhman, B., & Pradana, M. (2021). Pengaruh Persepsi Risiko, Persepsi Kemudahan, dan Kepercayaan Konsumen Terhadap Minat Beli Online Pengguna Layanan Cloud Gaming (Studi Pada Pengguna Aplikasi Skyegrid). E-Proceeding of Management, 8(1), 409–419.

Jelassi, T., & Enders, A. (2014). Strategies For E-Business Creating Value Through Electronic and Mobil Commerce Edition Concepts and Cases. London: Prentice Hall.

Lestari, R. D., & Ika, N. K. W. (2021). Persepsi Risiko Terhadap Minat Beli Online BLP Beuaty Saat Pandemi Covid-19. Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 5(3), 977–993.

Rahmawati. (2016). Manajemen Pemasaran . Samarinda: Mulawarman University Press.

Rizkitasari, F., & Nugroho, D. A. (2017). Pengaruh Persepsi Risiko Terhadap Minat Beli Online Dengan Kepercayaan Sebagai Variabel Mediasi (Studi Pada Konsumen KoreaBuys.com). Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya, 5(2), 1–17.

Santika, D. (2021). Pengaruh Kepercayaan Konsumen, Kemudahan Penggunaan, dan Persepsi Risiko Terhadap Minat Beli Marketplace Shopee Pada Mahasiswa Universitas Negeri di Makassar. (Skripsi). Universitas Hasanuddin, Makassar.

Schiffman, & Kanuk. (2015). Cunsomer Behavior. (11th ed). New Jersey: Global Edition.

DOI: https://doi.org/10.29103/njiab.v5i1.8109

Refbacks

  • There are currently no refbacks.