Corporate Social Responsibility on Innovation and Creativity in the Workplace

Ejiro Ejoh; Patrick A. Omoile

doi:10.29103/mspr.v4i2.13610

Corporate Social Responsibility on Innovation and Creativity in the Workplace

Ejiro Ejoh, Patrick A. Omoile

Abstract

Corporate Social Responsibility (CSR) has transformed from a philanthropic gesture to a fundamental component of company strategy in the modern economic environment. This paper seeks to explain how corporate social responsibility (CSR) practices influence employee motivation, engagement and overall organizational performance. Data used for the study were obtained through secondary sources, which included descriptive examinations of documents that contain crucial information about the topic under discourse. Through examination of various theoretical frameworks and empirical studies, the study discovered that CSR has positively influenced employee motivation and engagement, which has led to increased innovative behaviour. On the strength of the findings, the study recommends that organizations prioritise CSR practices to drive innovation and creativity.

Full Text:

PDF

References

Aguinis, H., & Glavas, A. (2019). Corporate social responsibility and innovation: A meta-analytic review. Journal of Business Ethics, 166(1), 23-37.

Aguinis, H., & Glavas, A. (2017). What we know and don't know about corporate social responsibility: A review and research agenda. Journal of Management, 38(4), 932-968.

Axjonow, A., Ernstberger, J., & Pott, C. (2018). The impact of corporate social responsibility disclosure on corporate reputation: A non-professional stakeholder perspective. Journal of Business Ethics, 151(2), 429–450.

Bansal, P. (2020). From issues to actions: The importance of individual concerns and organizational values in responding to natural environmental issues. Organization Science, 14(5), 510-527.

Bansal, P., & Song, H. C. (2017). Similar but not the same: Differentiating corporate social responsibility from corporate sustainability. Academy of Management Annals, 11(1), 105-149.

Barkemeyer, R., Preuss, L., & Lee, L. (2019). Linking corporate social responsibility to innovation: An analysis of the construction industry. Journal of Business Ethics, 157(2), 449-464

Beji, R., Yousfi, O., Loukil, N., & Omri, A. (2021). Board diversity and corporate social responsibility: Empirical evidence from France. Journal of Business Ethics, 173(1), 133–155.

Carroll, J.M., Rodriguez, G., Li, N., & Tsai, C.-H. (2021) Accepted. Cultivating and Leveraging Continuous Accountability Through Mundane Infrastructures for Critical Thinking. In Laurie O. Campbell, Richard Hartshorne, Ronald F. DeMara, Editors (Eds.), Digitally-Mediated Team Learning: Foundations and Perspectives, 34(4), 39-48.

Chu, S.-C., Chen, H.-T., & Gan, C. (2020). Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States. Journal of Business Research, 110, 260–271.

Dhanesh, G. S., Kok, S. K., & Khong, K. W. (2016). The effects of corporate social responsibility on employee job satisfaction in the banking sector. Journal of Cleaner Production, 112(3), 3167-3174.

Ettinger, A., Grabner-Kräuter, S., & Terlutter, R. (2018). Online CSR communication in the hotel industry: Evidence from small hotels. International Journal of Hospitality Management, 68, 94–104.

Fatima, T. (2020). Impact of employees perceived corporate social responsibility on organizational citizenship behavior: A proposed theoretical model. International Journal of Customer Relationship Marketing and Management, 11(3), 25–38

Friedman, M. (1970) The social responsibility of business Is to Increase its profits. The New York Times, 13 September 1970, pp. 122-124.

Gao, Y., & Li, S. (2020). How corporate social responsibility affects employee creativity: The mediating role of psychological safety and the moderating role of power distance. Journal of Business Ethics, 162(2), 385-400.

Gao, Y., & Li, S. (2021). Corporate social responsibility and employee creativity: The mediating role of intrinsic motivation and the moderating role of power distance. Frontiers in Psychology, 12, 663569.

Gupta, S., & Sharma, A. (2010). Business sustainability through effective stakeholder management: Developing a stakeholder-centric view of sustainable competitive advantage. Strategic Change, 19(3-4), 119-133.

Kim, S. (2019). The process model of corporate social responsibility (CSR) communication: CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation perception. Journal of Business Ethics, 154(4), 1143–1159.

Laguir, L., Laguir, I., & Tchemeni, E. (2019). Implementing CSR activities through management control systems: A formal and informal control perspective. Accounting, Auditing & Accountability Journal, 32(2), 531–555.

Lin, Y., & Wu, L. Z. (2020). Corporate social responsibility and employee creativity: The mediating role of thriving at work and the moderating role of power distance. Sustainability, 12(3), 1059.

Lin-Hi, N., & Müller, J. (2021). Corporate social responsibility and innovation: A systematic review and research agenda. Journal of Business Ethics, 171(1), 73-95.

McWilliams, A., Siegel, D. S., & Wright, P. M. (2019). Corporate social responsibility: Strategic implications. Journal of Management Studies, 56(3), 591-622.

Moskowitz, M., Levering, R., & Katz, M. (1984-2023). 100 Best Companies to Work For: How to Build the Perfect Workplace. Retrieved from https://www.greatplacetowork.com/search?q=milton+moskowitz&Search=

Nguyen, T. H., & Le, D. T. (2020). The impact of corporate social responsibility on innovation: Evidence from Vietnamese small and medium-sized enterprises. Corporate Social Responsibility and Environmental Management, 27(6), 2828-2838.

Pham, H. S. T., & Tran, H. T. (2020). CSR disclosure and firm performance: The mediating role of corporate reputation and moderating role of CEO integrity. Journal of Business Research, 120, 127–136.

Sharma, S., & Vredenburg, H. (2019). Proactive corporate environmental strategy and the development of sustainable innovations. Business Strategy and the Environment, 28(1), 59-73.

Turker, D. (2009). How corporate social responsibility influences organizational commitment. Journal of Business Ethics, 89(2), 189-204.

Waddock, S., & Lozano, J. M. (2013). Intellectual roots of current CSR practices. Journal of Business Ethics, 115(1), 187-196.

Wang, M., Zhu, C. J., & Dowell, G. (2021). Does corporate social responsibility drive firm innovation? The moderating role of corporate governance. Journal of Business Ethics, 169(1), 129-144.

Yu, X., & Hang, H. (2018). Do good to do well? Corporate social responsibility and innovation in Chinese firms. Corporate Social Responsibility and Environmental Management, 25(6), 1349-1363.

DOI: https://doi.org/10.29103/mspr.v4i2.13610