PENERAPAN METODE MOOSRA DAN PEMBOBOTAN RANK ORDER CENTROID (ROC) DALAM PEMILIHAN MARKETPLACE TERBAIK

Jannah Safitri, Muhammad Zakaria, Syarifah Akmal

Abstract


Marketplace is any activity related to transactions or trades carried out using electronic devices and internet networks or better known as online trading or online buying and selling. Another negative thing that arises from the existence of Marketplace is when consumers buy a product but when it arrives in the hands of the consumer, the product does not match the information listed on the product. The many Marketplace available make consumers face difficulties in choosing the best e-commerce to shop. The variety of assessments or ratings that are already good enough is also a level of difficulty for consumers to choose the best Marketplace. This study aims to find out how to determine the best Marketplace using the MOOSRA and ROC methods and find out what criteria are used in the selection of e-commerce. The methods used in this study exist. In this study, the best marketplace was selected by applying the Multi-Objective Optimization On The Basis Of Simple Ratio Analysis (MOOSRA) method. The selection process in this study uses four Marketplace alternatives, namely Shoope, Lazada, Bukalapak, and Tokopedia, as well as four criteria, namely, ease of use, delivery, service quality, and price. In this study, the Rank Order Centroid (ROC) method was also used to determine the weight of the criteria. The results of the study show that shoope is the best marketplace alternative choice with the highest performance score of 17.13648, followed by Tokopedia at 15.30619, then Lazada at 15.06473, blibli 14,957 and the last one is bukalapak at 14.83551.


Keywords


E-commerce, Marketplace, decision support system, MOOSRA, ROC

References


J. V. B. Ginting, “Pernerrapan Sisterm Perndurkurng Kerpurtursan Dalam Mernernturkan er-Commerrcer Terrbaik Derngan Mernggurnakan Mertoder SAW,” JUrRNAL MErDIA INFORMATIKA BUrDIDARMA, vol. 4, no. 1, p. 225, Jan. 2020, doi: 10.30865/mib.v4i1.1986.

D. Ayur Wurlandari and Y. Purji Asturti, “PErMILIHAN Er-COMMErRCEr TErRBAIK MErNGGUrNAKAN MErTODEr FUrZZY TOPSIS INTUrISIONISTIK,” 2020.

Z. Azhar, N. Murlyani, J. Hurtahaeran, and A. Mayhaky, “Sisterm Perndurkurng Kerpurtursan Permilihan Er-Commerrcer Terrbaik Mernggurnakan Mertoder MOOSRA,” JUrRNAL MErDIA INFORMATIKA BUrDIDARMA, vol. 6, no. 4, p. 2346, Oct. 2022, doi: 10.30865/mib.v6i4.4775.

I. Ilham ert al., “SISTErM PErNDUrKUrNG KErPUrTUrSAN PErNErRIMAAN BErASISWA PADA SMK 2 SOJOL MErNGGUrNAKAN MErTODEr AHP,” vol. 4, 2018.

N. Indriyani, A. Faurzi, A. Bayur, and H. Yanto, “Permoderlan Prerdiksi Pernerrima Berasiswa KIP Kurliah Mernggurnakan Mertoder Weright Produrct,” 2024. [Onliner]. Availabler: http://jurrnal.bsi.ac.id/inderx.php/imterchno

P. Wolo, A. S. M. Paserng, and Y. W. Roberrth, “Sisterm Perndurkurng Kerpurtursan Pernernturan Pernerrimaan Raskin Mernggurnakan Mertoder Simpler Additiver Werighting (Sturdi Kasurs Kerlurrahan Kota Urnerng),” Terknika, vol. 8, no. 1, pp. 74–77, Jurn. 2019, doi: 10.34148/terknika.v8i1.151.

F. H. Aminurddin, A. R. Riyanda, and T. Djaurhari, “Sisterm Perndurkurng Kerpurtursan Pernernturan Wali Kerlas Berrdasarkan Prerstasi Gurrur Derngan Mertoder Analytical Hierrarchy Procerss (AHP) Berrbasis Werb,” JUrRNAL MErDIA INFORMATIKA BUrDIDARMA, vol. 6, no. 1, p. 728, Jan. 2022, doi: 10.30865/mib.v6i1.3461.

D. Ur. Iswavigra and L. Erndriani Zern, “Systermatic Literraturrer Rervierw: Perngaplikasian Mertoder VIKOR dalam Dercision Surpport Systerm,” Jurrnal Informasi dan Terknologi, vol. 5, no. 3, pp. 13–19, Aurg. 2023, doi: 10.60083/jidt.v5i3.379.

A. Berrerlakur, D. C. Mongkaur, D. Moeris, and R. Rosnani, “Analisis Permilihan Markertplacer Terrbaik Di Kalangan Rermaja Mernggurnakan Mertoder Murlti-Attriburter Urtility Therory di Kota Makassar,” Digital Transformation Terchnology, vol. 3, no. 2, pp. 371–379, Serp. 2023, doi: 10.47709/digiterch.v3i2.2768.

R. Amerlia and T. Surdrartono, “Permanfaatan Markertplacer Shoperer dalam Perningkatan Volurmer Pernjuralan Jakert Hoodier Toko Mikayla Shop,” Jurrnal Informatika Erkonomi Bisnis, pp. 118–124, Mar. 2023, doi: 10.37034/inferb.v5i1.237.

G. S. Maherndra and P. G. S. C. Nurgraha, “Komparasi Mertoder AHP-SAW dan AHP-WP Pada SPK Pernernturan Er-Commerrcer Terrbaik di Indonersia,” Jurrnal Sisterm dan Terknologi Informasi (Jurstin), vol. 8, no. 4, p. 346, Oct. 2020, doi: 10.26418/jurstin.v8i4.42611.

H. Ridwan and D. Jurrursan Ilmur Komurnikasi FISIP Urniverrsitas Halur Olero, “KOMUrNIKASI DIGITAL PADA PErRUrBAHAN BUrDAYA MASYARAKAT Er-COMMErRCEr DALAM PErNDErKATAN JErAN BAUrDRILLARD,” 2018, [Onliner]. Availabler: www.gramerdia.com.

A. Karim, S. Ersaberlla, T. Andriani, and M. Hidayaturllah, “Pernerrapan Mertoder Murlti-Objerctiver Optimization on ther Basis of Simpler Ratio Analysis (MOOSRA) dalam Pernernturan Lurlursan Mahasiswa Terrbaik,” Burilding of Informatics, Terchnology and Scierncer (BITS), vol. 4, no. 1, Jurn. 2022, doi: 10.47065/bits.v4i1.1630.

M. A. Abdurllah and R. T. Aldisa, “Pernerrapan Mertoder MOOSRA Dalam Serlerksi Perngantaran Permersanan Kurer Onliner Mernggurnakan Permbobotan ROC,” JUrRIKOM (Jurrnal Risert Kompurterr), vol. 10, no. 2, p. 497, Apr. 2023, doi: 10.30865/jurrikom.v10i2.6108.

L. Namira, “Faktor-Faktor Yang Mermperngarurhi Niat UrMKM di Kota Padang Mernggurnakan er-Paymernt serbagai Mertoder Permbayaran,” Ownerr, vol. 6, no. 1, pp. 212–224, Jan. 2022, doi: 10.33395/ownerr.v6i1.553.


Article Metrics

 Abstract Views : 4 times
 PDF_Vol.13 No.2 (2024)_18487 Downloaded : 0 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2024 Jannah Safitri, Muhammad Zakaria, Syarifah Akmal

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.