PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN DI INDOMARET (Studi kasus pada Indomaret Jl. Endro Suratmin Bandar Lampung)

Muzammil Muzammil, Via Kurniawati, Nadya Alfitri, Vicky F Sanjaya

Abstract


The problem that will be examined in this research is whether service quality has a positive and significant effect on consumer satisfaction. This research aims to find out whether service quality has a positive and significant effect on consumer satisfaction. The object of this research is Indomaret jl. Endro Suratmin Bandar Lampung. Using 45 respondents using quantitative methods. The data collection technique uses a questionnaire with analytical techniques of Validity Test, Reliability Test and Hypothesis Test, using the SmartPls application. The research results can be concluded that service quality has a positive and significant effect on consumer satisfaction.


Keywords


service quality, consumer satisfaction

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References


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DOI: https://doi.org/10.29103/jaie.v2i2.14563

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