Political Marketing Towards the 2024 Local Elections in the Frame of Digital Democracy
Abstract
The development of technology and information has changed human life towards digital transformation, including in the political sphere. Currently, the world of politics has shifted to the digital world. The political shift towards digitalization gave rise to the concept of digital democracy. This research will focus on political marketing in digital democracy, considering that Indonesia will hold simultaneous elections in 2024. The research method used in this study is qualitative and is analyzed using the concept of digital democracy. The results of this study indicate that political marketing will be more crowded in the digital world because most people prefer to find information online. After all, it is considered faster and easier. However, you must also be vigilant about hoax news in the digital world. Currently more than 50% of Indonesian people access information using the internet, so that the pattern of political marketing has also shifted to the digital world, this shift has experienced a shift in political narratives related to religion, ethnicity and race.
Keywords
Full Text:
PDFReferences
Allifiansyah, S. (2017). Kaum Muda, Meme, dan Demokrasi Digital di Indonesia. Jurnal ILMU KOMUNIKASI, 13(2), 151–164. https://doi.org/10.24002/jik.v13i2.676
Andriani, A. D. (2022). Demokrasi Damai Di Era Digital. Rampai Jurnal Hukum (RJH), 1(1), 38–47. https://doi.org/10.35473/rjh.v1i1.1663
Dunan, A. (2020). Government Communications in Digital Era: Public Relation and Democracy. Journal Pekommas, 5(1), 71. https://doi.org/10.30818/jpkm.2020.2050108
Frega, R. (2019). The normativity of democracy. European Journal of Political Theory, 18(3), 371–392. https://doi.org/10.1177/1474885116684760
Kenneth L Hacker, J. van D. (2000). Digital Democracy: Issues of Theory and Practice. SAGE Publications.
Malik, I., Khaerah, N., Prianto, A. L., & Hamrun, H. (2020). Edukasi politik virtual era demokrasi digital pada sekolah menengah kejuruan. Masyarakat Berdaya Dan Inovasi, 1(1), 39–47. https://doi.org/10.33292/mayadani.v1i2.14
Nelson, J. L., Lewis, D. A., & Lei, R. (2017). Digital Democracy in America: A Look at Civic Engagement in an Internet Age. Journalism and Mass Communication Quarterly, 94(1), 318–334. https://doi.org/10.1177/1077699016681969
Perdana, A., & Wildianti. (2018). Narasi Kampanye dan Media Sosial dalam Pemilu Presiden dan Wakil Presiden Tahun 2019. https://www.researchgate.net/profile/Aditya-Perdana-2/publication/330761813. Jurnal Bawaslu DKI, February, 19–37. https://www.researchgate.net/profile/Aditya-Perdana-2/publication/330761813_Narasi_Kampanye_dan_Media_Sosial_dalam_Pemilihan_Presiden_dan_Wakil_Presiden_tahun_2019/links/5c544832299bf12be3f3b93d/Narasi-Kampanye-dan-Media-Sosial-dalam-Pemilihan-Presiden-da
Priambodo, B. (2019). Komunikasi Politik Kiai Dalam Pencalonan Gus Ipul Puti Pada Pilkada Jawa Timur Tahun 2018. Metacommunication: Journal of Communication Studies, 4(1), 47. https://doi.org/10.20527/mc.v4i1.6353
Priambodo, B. (2021). Implementation of Increased Education Participation in the Pandemic Era Through the Conditional Cash Transfer. 156–166.
Robert A.Dahl. (2001). Perihal Demokrasi ( menjelajahi teori dan praktek demokrasi secara singkat). Yayasan Obor Indonesia.
Roza, P. (2020). Digital citizenship: menyiapkan generasi milenial menjadi warga negara demokratis di abad digital. Jurnal Sosioteknologi, 19(2), 190–202. https://doi.org/10.5614/sostek.itbj.2020.19.2.4
Ruby, C. (2014). Social Media and Democratic Revolution : The Impact of New Forms of Communication Democracy By : Christina Ruby Graduation Fall , 2014 Advisor : Professor Braveboy-Wagner.
Sasmita, S. (2011). Demokrasi Dalam Bingkal Digital. Jurnal Demokrasi: Jurnal Imiah Politik Kenegaraan, 10(2), 159–166.
Savigny, H., & Temple, M. (2010). Political Marketing Models: The Curious Incident of the Dog that Doesn’t Bark. Political Studies, 58(5), 1049–1064. https://doi.org/10.1111/j.1467-9248.2010.00830.x
Wilhelm, A. G. (2003). Demokrasi di Era Digital Tantangan Kehidupan. Politik di Ruang Cyber. pustaka pelajar.
Zainal, F., & Megasari, N. F. (2019). Politicizing the Virtual Space: The Position of Net-citizens in the Practice of Digital Democracy in Indonesia. Jurnal Ilmiah Manajemen Publik Dan Kebijakan Sosial, 306(1), 306–326.
DOI: https://doi.org/10.29103/mspr.v4i1.10880
Article Metrics
Abstract Views : 388 timesPDF Downloaded : 2 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Bayu Priambodo
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.