Influence of Nigerian Movies on the Cultural Values of Youths in Delta State, Nigeria

Hannah Emuobosa IVWIGHREN; Bridget Onajite URHIBO; Lydia I. UWAYAH

doi:10.29103/mrbj.v4i1.15539

Influence of Nigerian Movies on the Cultural Values of Youths in Delta State, Nigeria

Hannah Emuobosa IVWIGHREN, Bridget Onajite URHIBO, Lydia I. UWAYAH

Abstract

This study looks at how movies affect Nigerian youth culture, especially for the second generation of millennials—those born between 1995 and 2004. Films have had a significant influence since the late 1920s. In the 1950s, as this medium became more and more popular, worries about possible risks also increased, particularly with regard to young audiences. This study evaluates how important a role film has played in the development of Nigerian youth culture. It also looks at the differences between film and other mass media in terms of how much of an impact film has had on the country's youth culture. The survey method of data collecting and analysis is used in this study, which the cultivation theory of mass communication serves as the pivot. With the use of SPSS software, it also employs descriptive and inferential statistics for data analysis. According to the study, movies have a huge influence on young culture because they can emotionally connect with audiences and depict serious subjects in a way that is agreeable, relatable, and entertaining. Consequently, the study suggested that in order to fully utilize movies' potential as a tool for teaching young people moral principles, cooperation between the Nigerian government and the country's film industry should be established.

Keywords

nigerian youth culture; millennials; home movies

References

Ahamefula, E., & Nnajieto, C. (2013). Sociology: The fundamentals. Owerri: Divine Mercy Publishers.

Apuke, O. D. (2017). The influence of home movies on the dressing pattern of students: A study in a Nigerian public university. Cross-Cultural Communication, 13(1), 31 -41.

Ayakoroma, B. (2012). Media and culture in Nigeria sustainable development: The NICO initiative. Retrieved from www.prnigeria.net on 25th march, 2023.

Babatunde, A. O. O. (2020). Mainstreaming the culture of peace into Nigerian movies. Saudi Journal of Humanities and Social Sciences, 5(11), 710 – 715.

Bizumic, B. (2014). Who coined the concept of ethnocentrism? A Brief Report. Journal of Science and Political Psychology, 2(1), 3 - 10.

Danbello, I. A., & Dakogol, B. J. (2016). The role of indigenous films in preserving culture in Nigeria: An appraisal of nollywood home videos. Online Journal of Art and Design, 4(1), 14 – 29.

Duru, W. (2020). The impacts of Nigerian home movies on the behavioural pattern of Nigerian youth. International Journal of Social Sciences and Humanities Reviews, 10 (1), 107 – 111.

Faruk, I. (2019, May 28). Nigeria’s new youth age classification. Retrieved from https://punchng.com/nigerias-new-youth-age-classification on 25th march, 2023.

Fedorak, S. (2009). Pop culture: The culture of everyday life. Canada: University of Toronto Press.

Feixa, C., & Nofre, J. (2012). Youth cultures. Retrieved from https://www.researchgate.net/publication/284154307_Youth_Cultures on 25th march, 2023.

Ivwighren, H.E & Chukwuebuni, F.O. (2023) Correlational Study of Media Content as Catalyst of Violent Behaviour Among Youths in Abraka. Metropolis Social Sciences, Humanities and Education Journal (SHE Journal) Volume 4 (2) 337-354, May 2023 | ISSN: 2720-9946 (Online)

Jegede, E. (2012). The influence of social media on indigenous culture in digital age. International Journal of Social Sciences and Humanities Reviews, 3(3), 65 -72.

Maton, Y. A. (2018). The Nigerian entertainment industry (nollywood) culture and society being. Retrieved from http://www.hrpub.org on 25th march, 2023.

Miller, K. (2002). Communication theories: Perspectives, processes, and contexts, USA: McGraw-Hill Inc.

Mosharafa, E. (2015). All you need to know about the cultivation theory. Global Journal of Human-Social Science, 15(8), 34 – 47.

Obong, U. A. (2019). Television and Nigerian cultural values: the symbiosis and social impacts. Equatorial Journal of Communication Technology, 2 (1), 9 – 19.

Okenwa, S. A. (2000). The mass media: Uses and regulations. Enugu: Bismark Publications.

Olugbenga, E., & Ayinla, F. I. (2017). Promoting cultural and social values in Yoruba nollywood movies. Africology: The Journal of Pan African Studies, 10(2), 34 – 48.

Omenugha, K. A. (2016). Sexism and culture: The Nigerian media scene. Journal of Communication and Media Research, 2(2), 52 – 65.

Omijie, A. (2015). Nollywood and cultural re-orientation of Nigerian youth. Paper presented at the Society of Nigeria Theatre Artists (SONTA) Annual International Conference (SONTA 2015) 3rd – 6th August 2015.

Omoera, O., Edemode, O., & Aihevba, P. (2017). Impact of nollywood films on children‟s behaviour in Ekpoma, Nigeria. Asian and African Studies, 26(2), 12 – 23.

Onuzulike, U. (2014). Nollywood video film‘s impact on Nigerian and other African environments and cultures. Explorations in Media Ecology, 13(3), 285–298.

Onyenucheya, N. (2020). Alte dressing, its influence on youth and pop culture. Retrieved from top50charts.com on 25th march, 2023.

Osondu, F. (2016). Cultural hybridity in nollywood: A case study of Osuofia in London. Retrieved from http://africa.wisc.edu/hybrid. on 25th march, 2023.

Saodah, W., & Mohd, S. (2020.). The impact of television and magazine on fashion and dressing of urban women of different ages. Jurnal Pengajian Media Malaysia/ Malaysian Journal of Media Studies, 10(1), 157 -170.

Ugwushi, O. (2015). Mass communication theories. Owerri: Ultimate Books.

Morah, D. N. and Okunna, C.S (2020). Theories of Communication in Okunna C.S (Ed.) Communication and Media Studies. Multiple Perspectives. Enugu; New Generation Books Ltd.

DOI: https://doi.org/10.29103/mrbj.v4i1.15539