Analisis Kepuasan Nasabah Terhadap Produk Murabahah di Bank Syariah

Afriani A, Trisna Wati Lubis, Marliyah M, Halimatussakdiyah H

Abstract


This research aims to evaluate the effect of murabahah contracts on customer satisfaction in the gold installment program at Bank Syariah Indonesia. The method applied in this research is a quantitative method with a descriptive approach. Data collection was carried out through observation, questionnaires and documentation. The research results reveal that the murabahah contract has a significant influence on customer satisfaction. Simple linear regression analysis shows that the murabahah product variable contributes 68.9% to customer satisfaction.


Keywords


Murabahah Customer Satisfaction, Sharia Bank, Gold Installments, Simple Linear Regression Analysis.

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References


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DOI: https://doi.org/10.5281/zenodo.12621754

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Journal of Sharia Economics Scholar (JoSES)

ISSN : 2302-6219