Analisis Persepsi Konsumen, Kualitas, Kepuasan dan Eksplorasi Pengalaman Terhadap Menggunakan Hijab Bella Square

Yonika Nazla Rohma, Eli Masnawati

Abstract


This research aims to provide a deeper understanding of the factors that influence consumer perceptions of the hijab, as well as how this impacts user satisfaction and experience. The research method that will be used is quantitative research with a survey approach. Data is processed and analyzed using descriptive statistical techniques and regression analysis to evaluate the relationship between brand equity variables, consumer perception, product quality, user satisfaction and experience exploration. The results of this research conclude that product quality, consumer experience, and consumer satisfaction are very important factors in influencing the decision to purchase Bella Square hijab products.

Keywords


Perception, quality, satisfaction, experience, and hijab.

Full Text:

PDF

References


Fahrika, A. I., Awaluddin, M., & K, A. (2023). PERSEPSI KONSUMEN TERHADAP MEREK FASHION MUSLIMAH DI INDONESIA. An Nisa’, 16(1), 19–25. https://mail.jurnal.iain-bone.ac.id/index.php/annisa/article/view/3843/1820

Kusumastuti, A., Khoiron, A. M., & Achmadi, T. A. (2020). METODE PENELITIAN KUANTITATIF (1st ed., Vol. 1). Deepublish.

Luciana, I., Wibiyanto, H., & Wibisono, N. (2022). Analisis Persepsi Kualitas Layanan, Kualitas Produk, Pengalaman Konsumen terhadap Kepuasan dan Loyalitas: Studi Kasus pada PT Excelso Multirasa. Prosiding The 13th Industrial Research Workshop and National Seminar (IRWNS), 1052–1056.

Nurfauzi, Y., Taime, H., Hanafiah, H., Yusuf, M., & Asir, M. (2023). Literature Review: Analisis Faktor yang Mempengaruhi Keputusan Pembelian, Kualitas Produk dan Harga Kompetitif. Management Studies and Entrepreneurship Journal, 4(1), 183–188. https://www.yrpipku.com/journal/index.php/msej/article/view/1246/938

Prasetiya, A., Ihsani, R. K., & Pribadi, M. L. (2020). The Big Five Personality dengan Minat Beli Gamis pada Mahasiswi yang dimoderatori oleh Persepsi terhadap Kualitas Produk. Psyche, 13(1), 107–113. https://jpsy165.org/ojs/index.php/jpsy165/article/view/67/64

Sugiyono. (2015). Metode Penelitian Kuantitatif Kualitatif R&D.




DOI: https://doi.org/10.5281/zenodo.11490414

Article Metrics

 Abstract Views : 126 times
 PDF Downloaded : 40 times

Refbacks

  • There are currently no refbacks.




 

Journal of Sharia Economics Scholar (JoSES)

ISSN : 2302-6219