Analisis Persepsi Konsumen, Kualitas, Kepuasan dan Eksplorasi Pengalaman Terhadap Menggunakan Hijab Bella Square

Yonika Nazla Rohma, Eli Masnawati

Abstract


This research aims to provide a deeper understanding of the factors that influence consumer perceptions of the hijab, as well as how this impacts user satisfaction and experience. The research method that will be used is quantitative research with a survey approach. Data is processed and analyzed using descriptive statistical techniques and regression analysis to evaluate the relationship between brand equity variables, consumer perception, product quality, user satisfaction and experience exploration. The results of this research conclude that product quality, consumer experience, and consumer satisfaction are very important factors in influencing the decision to purchase Bella Square hijab products.

Keywords


Perception, quality, satisfaction, experience, and hijab.

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References


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DOI: https://doi.org/10.5281/zenodo.11490414

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Journal of Sharia Economics Scholar (JoSES)

ISSN : 2302-6219