ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN KONSUMEN TERHADAP TELUR AYAM RAS DI DESA TAMBON BAROH KECAMATAN DEWANTARA KABUPATEN ACEH UTARA

Abstract

The purpose of this study is to analyze the factors that affect consumer demand for eggs in Tambon Baroh Village, Sub-district of Dewantara, North Aceh District The research method used is quantitative method with multiple linear regression analysis model. The results of this study indicate that simultaneously the price of eggs (X1), tempe price (X2), income (X3), the number of dependents (X4) and appetite (D) have a significant effect on the demand of eggs in Tambon Baroh Village, Dewantara Subdistrict North Aceh district because the sig value of 0.000 is smaller than the alpha value of 0.05. Partially only the price of eggs (0.000 <0,05), tempe price (0,010 <0,05) and the dependent amount (0,015 <0,05) have a significant effect on demand of chicken egg because the value of sig t is smaller than alpha 0.05. While the income (0,413> 0,05) and the taste (0,399> 0,05) had no significant effect on the demand of chicken egg in Tambon Baroh Village, Dewantara District, North Aceh Regency because the sig t value is greater than alpha 0,05.