SHOPAHOLIC IN THE MIDST OF EDUCATIONAL AID: A STUDY ON CONSUMERISM OF STUDENTS WHO RECEIVE KIP-LECTURE AT UNIVERSITAS MALIKUSSALEH
DOI:
https://doi.org/10.29103/jumasi.v3i2.14149Keywords:
Shopaholic, KIP-Kuliah, Komoditi, MotivasiAbstract
This study examines the Shift in the Meaning of Commodity and Shopaholic Among KIP-Lecture Recipients (Student Study of the Faculty of Economics and Business, Malikussaleh University). The purpose of this study is to find out the shopping practices and motivations that drive students' consumptive actions. The approach in this study is a qualitative method using a case study phenomenological approach using Jean Baudrillard's theory of Consumption Society about consuming sign values instead of functional values. In a postmodern society, consumption is no longer a pure object. As in the results of this study, students consume clothes as fashion and consume other commodities in the form of skincare, and cosmetics. The consumption carried out by students is not to meet needs but the desire and value of the signs contained in the commodities consumed. Some of the motivations of students in acting consumptive include the need for social recognition (validation), wanting to look beautiful, desire, Fear of Missing Out (FoMO), and Prestige.
References
Adib, A. (2017). Berlindung Dibalik Pakaian Bekas Awul-Awul: Telaah Sosiologis Gaya Hidup Remaja Kota Yogyakarta Dalam Mengkonsumsi Pakaian Bekas. E-Societas, 6(3).
Amaliyah, H., dkk. (2022). Dampak Shopaholic Terhadap Pengurangan Stress di Kalangan Remaja. Jurnal Riset Pendidikan Dasar, 3(2).
Bakti, I. S., dkk. (2019). Konsumerisme dalam Perspektif Jean Baudrillard. Jurnal Sosiologi USK (Media Pemikiran & Aplikasi), 13(2), 147-166.
Elianti, L. D., & Pinasti, V. I. S. (2018). Makna Penggunaan Make Up Sebagai Identitas Diri (Studi Mahasiswi Universitas Negeri Yogyakarta). E-Societas, 7(3).
Ibrahim, A. (2023, Juli 5). Temuan OJK: Banyak Orang Pakai Pinjol untuk Beli Tiket Konser dan Baju. CNN Indonesia. Diakses dari https://www.cnnindonesia.com/ekonomi/20230705111937-78-969686/ temuan-ojk-banyak-orang-pakai-pinjol-untuk-beli-tiket-konser-dan-baju
Lestarina, E., dkk. (2017). Perilaku Konsumtif di Kalangan Remaja. JRTI (Jurnal Riset Tindakan Indonesia), 2(2).
Makalew, G. A.,dkk. (2022). The Shopaholic Lifestyle In Sophie Kinsella The Secret Dream World Of A Shopaholic. JoTELL : Journal of Teaching English, Linguistics, and Literature, 1(2).
Mengoleksi Barang-Hobi yang Menuntut Keseimbangan. (2004, Agustus, 23). JW.ORG. Diakses dari https://www.jw.org/id/perpustakaan/majalah/g 20041208/Mengoleksi-Barag%E2%80%8B-Hobi-yang-Menuntut-Keseim bangan
Sazali, H., & Rozi, F. (2020). Belanja Online dan Jebakan Budaya Hidup Digital pada Masyarakat Milenial. JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal), 6(2), 85-95.
Sunarto, K. (2004). Pengantar Sosiologi. Jakarta: Lembaga Penerbit Fakultas Ekonomi Universitas Indonesia.
Triyaningsih, S. L. (2011). Dampak Online Marketing Melalui Facebook Terhadap Perilaku Konsumtif Masyarakat. Jurnal Ekonomi dan Kewirausahaan, 11(2), 172–177.
Utami, S. N. (2021, Des 30). Perbedaan Kebutuhan dengan Keinginan. KOMPAS.com. Diakses dari https://www.kompas.com/ skola/read /2021/12/30/190011669/perbedaan-kebutuhan-dengan-keinginan?page =all
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Chairotun Nisa Sitompul, Nirzalin, Cut Rizka Al Usrah, Bobby Rahman
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish in this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-NC 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
