Pelatihan Peningkatan Nilai Produk Olahan Jagung melalui Strategi Digital Marketing pada Masyarakat di Kecamatan Sawang

Nanda Ameliany; Nursakinah Ritonga; Cut Sukmawati; Sufi; Lisa Iryani; M. Nazaruddin; Dedi Fariadi; Muchlis Ismail

doi:10.29103/jsm.v3i2.13291

Authors

Nanda Ameliany Universitas Malikussaleh
Nursakinah Ritonga Universitas Malikussaleh
Cut Sukmawati Program Studi Administrasi Bisnis FISIPOL UNIMAL
Sufi Universitas Malikussaleh
Lisa Iryani Universitas Malikussaleh
M. Nazaruddin Universitas Malikussaleh
Dedi Fariadi Universitas Malikussaleh
Muchlis Ismail Universitas Malikussaleh

DOI:

https://doi.org/10.29103/jsm.v3i2.13291

Keywords:

Training, Product Value, Processed Corn, Digital Strategy, Marketing

Abstract

This community service activity aims to improve the quality and selling value of processed corn products through the use of digital technology in marketing to the community in Sawang District. In the era of digital economy, digital literacy skills are the key to increasing the competitiveness of local products. However, most businesses and farmers in this region still face obstacles such as low understanding of digital marketing, limited access to technology, and lack of skills in producing promotional content. This training program is designed to answer these challenges by providing practical materials about digital marketing, such as the use of social media, graphic design, product photography, SEO, and the use of e-commerce platforms. The results of the training showed a significant improvement in product quality, participants' digital skills, and micro and small business income. In addition, this activity also encourages the formation of local business networks and changes in the mindset of MSME actors to be more adaptive to technological developments. The sustainability of the program is expected through further assistance and synergy between related parties.

References

[1] C. Sukmawati et al., “Membangun Generasi Berkarakter: Pembinaan Nilai-Nilai Positif Dalam Mencegah Penyalahgunaan Narkoba Di Gampoeng Padang Sakti Kecamatan Muara Satu Kota Lhokseumawe,” J. Solusi Masy., vol. 1, no. 2, pp. 162–169, 2023.

[2] D. T. Nipo, J. Lily, N. F. Fabeil, and I. A. A. Jamil, “Transforming rural entrepreneurship through digital innovation: A review on opportunities, barriers and challenges,” J. Mgmt. Sustain., vol. 14, p. 114, 2024.

[3] G. Luo, Y. Yang, and L. Wang, “Driving rural industry revitalization in the digital economy era: Exploring strategies and pathways in China,” PLoS One, vol. 18, no. 9, p. e0292241, 2023.

[4] S. Palupi, G. Gunawan, and R. Hardi, “Innovative Online Learning Media During the Covid-19 Pandemic,” J. Solusi Masy., vol. 1, no. 2, pp. 118–130, 2023.

[5] R. Saravanan and C. R. S. Rajan, “The impact of social media on rural area: A bibliometric analysis,” Multidiscip. Rev., vol. 7, no. 3, p. 2024057, 2024.

[6] A. Pasha et al., “Evidence gap map on impacts of Socio-Technical Innovation Bundles (STIBs) on women’s empowerment and resilience. CGIAR Initiative on Gender Equality (HER+),” 2023.

[7] O. O. Olalekan, “Rural entrepreneurship in the digital age: A systematic review,” Int. J. Sustain. Rural Dev., vol. 1, no. 1, pp. 1–5, 2024.

[8] T. A. Smith, “Marketing Capabilities, Efficiency and the Digital Link to SME Performance,” in Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach, Springer, 2022, pp. 107–140.

[9] F. E. Chadwick and D. Chaffey, “Digital Marketing (Strategy, Implementation and Practice),” Engl. Pearson Educ. Ltd., 2016.

[10] A. A. Nasution, I. Ilham, I. Chalid, R. Meliza, A. I. Kamil, and A. Arifin, “Penguatan Manajemen Sumber Daya Manusia Kelompok Wanita Tani (KWT) Barokah melalui Pelatihan Dasar Organisasi,” J. Solusi Masy., vol. 1, no. 1, pp. 1–12, 2023.

[11] L. Evans, Social media marketing: strategies for engaging in Facebook, Twitter & other social media. Pearson Education, 2010.

[12] P. Kotler and K. Keller, Marketing management 14th edition. prentice Hall, 2011.

[13] D. Ryan, Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers, 2016.

[14] K. Sedyastuti, “Analisis Pemberdayaan UMKM Dan Peningkatan Daya Saing Dalam Kancah Pasar Global,” INOBIS J. Inov. Bisnis dan Manaj. Indones., 2018, doi: 10.31842/jurnal-inobis.v2i1.65.

[15] F. H. A. Putro, F. T. Wulandari, and D. Setiawati, “Perilaku dalam pemanfaatan communication technology pada UMKM di kota Boyolali dengan pendekatan UTAUT,” Jesya (Jurnal Ekon. Ekon. Syariah), vol. 5, no. 1, pp. 827–834, Jan. 2022, doi: 10.36778/jesya.v5i1.657.

[16] M. G. Pangestu, “Behavior Intention Penggunaan Digital Payment QRIS Berdasarkan Model Unified Theory of Acceptance and Use of Technology (UTAUT) (Studi pada UMKM Sektor Industri Makanan & Minuman di Kota Jambi),” J. Ilm. Manaj. dan Kewirausahaan, vol. 1, no. 1, Jan. 2022, doi: 10.33998/jumanage.2022.1.1.23.