Strategi Badan Usaha Milik Desa (BUMDes) Dalam Mengembangkan Potensi Desa dan Penerapan Nilai-Nilai Ekonomi Islam (Studi Kasus Pada Desa Nisombalia Kec. Marusu Kab. Maros)

Authors

  • Muh. Syamsir Fakultas Agama Islam, Universitas Muslim Indonesia Makassar
  • M. Hasibuddin
  • Akhmad Syahid

DOI:

https://doi.org/10.5281/zenodo.15535970

Keywords:

Marketing Strategy, 7P, Promotion, Umrah Pilgrims

Abstract

As a driver of the village economy, of course there needs to be a strategy for the Village-Owned Enterprise BUMDes in developing village potential. The purpose of this study is to determine how the BUMdes strategy is in developing village potential and the application of Islamic economic values in business units managed by BUMDes Nisombalia Village, Marusu District, Maros Regency. This type of research is qualitative research with an empirical legal approach, where data collection uses interview and documentation techniques. The data sources used come from primary data, namely direct interviews at the research location and secondary data comes from documents, BUMDes archives at the village office, books and journals related to the research. The results of this study indicate that the strategy of BUMDes MTN Lestari Nisombalia Village in developing village potential by making business units in various potential fields of Nisombalia Village such as agriculture, marine and fisheries products, and livestock. The current business units managed by BUMDes MTN Lestari are broiler chicken business units, clean water business units and marine product business units. The application of Islamic economic values in business units has not been fully implemented. However, the principles in Nisombalia Village are still in line with Islamic economic values, namely: the principle of mutual consent, the principle of justice, the principle of mutual benefit and the principle of helping each other. With these principles held in the management of BUMDes MTN Lestari, it means that in the management of business units there are no people who feel disadvantaged from the development of village potential by making business units, in fact it is quite beneficial for the Nisombalia Village community.

References

Al-Quran dan Terjemahnya. (2013) Al-Quran dan Terjemahnya. Jakarta: Pemerintah Provinsi Banten, Kementerian Agama RI.

Fauzi, I. (2018) Strategi perkembangan usaha mikro, kecil dan menengah (UMKM): Studi kasus pada UD. Genteng Pres Super Saka Masinal Desa Pancasan Kecamatan Ajibarang Kabupaten Banyumas. Skripsi. Fakultas Ekonomi dan Bisnis Islam, IAIN Purwokerto.

Ibrahim, R., Sagaf, U. and Ismail. (2022) [Judul tidak disebutkan]. Bima: Institut Agama Islam (IAI) Muhammadiyah Bima.

Mila, S. and Batubara, C. (2023) ˜Peluang pengembangan manajemen Badan Usaha Milik Desa berbasis ekonomi syariah sebagai solusi pembangunan desa berkeadilan, Jurnal Ekonomi dan Manajemen, p. 5.

Mujahidin, N. (2018) Metode Penelitian Kualitatif. Yogyakarta: Rake Sarasin.

Ngesti, D.P. (2006) Sistem Pemerintahan Desa. [Makalah].

Peraturan Pemerintah Republik Indonesia. (2005) Peraturan Pemerintah Nomor 72 Tahun 2005 tentang Desa, Pasal 78 ayat (1).

Wijayati, H. (2018) Implementasi UU Nomor 6 Tahun 2014 Tentang Desa.

Downloads

Published

2025-05-28

Issue

Section

Articles