Peran dan Strategi Bisnis Perusahaan Multinasional PT Nestle dalam Meningkatkan Sektor Perekonomian di Indonesia

Abstract

This study aims to analyze the business strategies of PT Nestle by measuring the profit from investements in Indonesia. Examining the dynamic strategy alongside the business growth, and identifying the opportunities and challenges in strengthening economic sector in Indonesia through PT Nestles long-term investement. This reasearch use qualitative descriptive methodology with secondary data from academic journals, industry reports, and government publications.The research was conducted over a month period from 10 April to 9 May 2025. The analysis shows that major investments from USD 100 million in 2010 to USD 220 million in 2023 have boosted production capacity by over 25% and generated more than 1.2 million direct and indirect jobs; partnerships with over 35,000 smallholder dairy farmers and 40 cooperatives secure 650,000 L of fresh milk daily, injecting roughly Rp 1.6 trillion annually into rural incomes; and CSV initiatives across nutrition, water conservation (e.g., clean-water projects delivering 5,000 L/hour to 250 families), and rural infrastructure (biogas digesters, agricultural training) have improved community welfare, health outcomes, and environmental sustainability even sustaining supply-chain resilience and emergency aid (disinfectants, medicines, and vitamins worth Rp 3.7 billion) during COVID-19. The result of this reasearch indicate that PT Nestlé Indonesias integrative CSV strategy effectively balances profitability with tangible social benefits, positioning it as a model for sustainable multinational operations in emerging market.