TECHNOLOGY READINESS INDEX OF MICRO-ENTREPRISES USING LOCAL E-COMMERCE IN SPECIAL REGION OF YOGYAKARTA

Authors

  • Ahmad Meidy Saputra Universitas Gadjah Mada
  • Tania Nugraheni Ayuningtyas Universitas Gadjah Mada
  • Dani Setiadi Saputra Universitas Gadjah Mada

DOI:

https://doi.org/10.29103/j-mind.v10i3.25952

Abstract

Technology readiness is a crucial aspect in encouraging local e-commerce adoption by micro-entreprises. This study aims to analyze the technological readiness of Sibakul Market-Hub in the Special Region of Yogyakarta using the Technology Readiness Index (TRI). The study population was 100 micro-entreprises with snowball sampling techniques, analyzed through validity, reliability, and TRI based on optimism, innovativeness, discomfort, and insecurity. The results showed an average TRI of 3.13 with medium technology readiness (72%), driven by the highest optimism (4.05), Innovativeness (3.69), but hampered by insecurity (2.50) and discomfort (2.29). These findings have strategic implications for Micro-entreprises digitalization policies through collaborative government-platform interventions for sustainable transformation.

Downloads

Published

2025-12-30

Issue

Vol. 10 No. 3 (2025): J-MIND (Jurnal Manajemen Indonesia), December 2025

Section

Articles

License

Copyright (c) 2026 Ahmad Meidy Saputra, Tania Nugraheni Ayuningtyas, Dani Setiadi Saputra

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors retain copyright and grant the journal right of first publication and this work is licensed under a Creative Commons Attribution-ShareAlike 4.0 that allows others to share the work with an acknowledgement of the works authorship and initial publication in this journal.

All articles in this journal may be disseminated by listing valid sources and the title of the article should not be omitted. The content of the article is liable to the author.

Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.

In the dissemination of articles by the author must declare the Jurnal Manajemen Indonesia as the first party to publish the article.