STRATEGIC ANALYSIS FOR MSME BUSINESS MODEL INNOVATION WITH PRODUCT-SERVICE SYSTEM

Authors

  • Siti Maria Ulfah Universitas Pembangunan Nasional Veteran Jakarta
  • Nanang Alamsyah Universitas Pembangunan Nasional Veteran Jakarta
  • Mohammad Rachman Waluyo Universitas Pembangunan Nasional Veteran Jakarta
  • Wendy Febrianty Mardhiyah Universitas Pembangunan Nasional Veteran Jakarta

DOI:

https://doi.org/10.29103/j-mind.v10i3.25385

Abstract

This study examines a cassava chips MSME in Gunung Sindur to identify the business model innovation gap between pure product orientation and service integration, as well as to formulate a realistic Product–Service System (PSS) configuration to enhance competitiveness. Using a qualitative-case study approach, data were collected through in-depth interviews with the owner, field observations, and structured questionnaires, and then analyzed using a PSS matrix to determine the existing position and potential for service development. The results show that the business is still operating as a pure product, but the owner wants to add services such as delivery, consignment sales, and a mini-marketplace. Among the alternatives evaluated, Product Pooling emerged as the most feasible option because it can add value and expand market reach without requiring significant investment; meanwhile, delivery services and a pay-per-unit scheme are not yet feasible due to limited resources and infrastructure. These findings provide a practical basis for developing PSS strategies for local food MSMEs by emphasizing collaboration among players and enhancing service capabilities.

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Published

2025-12-30

Issue

Vol. 10 No. 3 (2025): J-MIND (Jurnal Manajemen Indonesia), December 2025

Section

Articles

License

Copyright (c) 2025 Siti Maria Ulfah, Nanang Alamsyah, Mohammad Rachman Waluyo, Wendy Febrianty Mardhiyah

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