Pengaruh Store Atmosphere, Location dan Service Quality Terhadap Kepuasan Pelanggan Di Griya Kupi Kota Lhokseumawe
Abstract
This study examined the influence of store atmosphere, location, and service quality on customer satisfaction at Griya Kupi. Primary data were collected through questionnaires distributed to 114 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS software. The partial results indicated that store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. Simultaneously, store atmosphere, location, and service quality significantly affected customer satisfaction at Griya Kupi. It is recommended that Griya Kupi continue to enhance service quality to ensure customer satisfaction and foster loyalty. Furthermore, future researchers are encouraged to explore additional variables to gain deeper insights into their relationship with customer satisfaction at Griya Kupi.
Keywords: Store Atmosphere, Location, Service Quality, Customer Satisfaction.
Full Text:
PDFReferences
Adiska Falconeiri Yulanda, V. (2022, Maret 1). Analisis Store Atmosphere Nate By Wv Cafe Di Pontianak. Iv, 33-46.
Aini, F. N., & Panjaitan, H. (2024). Pengaruh Kualitas Pelayanan, Harga, Dan Store Atmosphere Terhadap Kepuasan Konsumen Belia Cosmetic (Studi Kasus Pada Konsumen Belia Cosmetic Di Kecamatan Gubeng Surabaya). Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, 3(11), 11-20.
Andhika, A., Hasanah, A. U., Rahmawati, I., & Sanjaya, V. F. (2020). Pengaruh kualitas produk harga, promosi dan location terhadap kepuasan konsumen (Study kasus Cafe Inspirasi Corner). Business and Enterpreneurship Journal (BEJ), 1(2).
Andini, R. M., Siregar, M., & Siregar, N. A. (2022). The Effect of Location, Atmosphere, and Service Quality on Customer Satisfaction at Warkop Gelas Batu (GB) 5 Ahmad Yani Rantauprapat. Quantitative Economics and Management Studies, 3(4), 525-533.
Anis Santika, A. A. (2024). The Effect Of Atmosphere Cafe, Product Quality And Facilities On Customer Satisfaction Antara Coffee Semarang. 5, 8-16.
Anshar, A., & Mashariono, M. (2019). Pengaruh Location, Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT. Jalur Nugraha Ekakurir (JNE) Gunung Anyar Surabaya. Jurnal Ilmu dan Riset Manajemen (JIRM), 8(4)
Budiarti, R. H. (2023). Manajemen Pemasaran Global Dalam Meningkatkan Kepuasan Konsumen dan Keberhasilan Bisnis. XIV, 405-416.
Dialoka, C. E., & Soebiantoro, U. (2024). The Influence of Store Atmosphere, Price Perceptions, and Service Quality on Customer Satisfaction at Kedai Semoga Sukses. International Journal of Economics (IJEC), 3(1), 22-33.
Dwi Retno Anom Sari, B. P. (2024). Strategi Bauran Pemasaran Dalam Meningkatkan Omzet Penjualan Pada Cafe Jolly Coffee Surabaya. VI, 3981-3992.
Edyansyah, T., Ilham, R. N., Ahyar, J., Chalirafi, C., & Sullaida, S. (2022). The Effect of Cafe Atmosphere, Product Quality and Service Quality on Consumer Satisfaction at Premium Coffee Stations in Lhokseumawe City for The 2020-2021 Period. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 6(2), 1993-2003.
Fauzi, M. I. (2024, January 1). Manajemen Pemasaran Dalam Meningkatkan Mutu Pendidikan. III, 14-27.
Fauzian Noor, R. A. (2024, January Maret). Pengaruh Indikator Kualitas Pelayanan Terhadap Kepuasan Pelanggan. 10, 53-60.
Febriani, F., & Fadili, D. A. (2021). Pengaruh Store Atmosphere Dan Kualitas Produk Terhadap Kepuasan Pelanggan (Survey Pada Café Patroli Kopi Karawang). Jurnal Pemasaran Kompetitif, 4(3), 368.
Haryono, A. A., & Siahaan, S. L. (2024). Pengaruh Kualitas Produk, Persepsi Harga dan Suasana Toko Terhadap Kepuasan Pelanggan Paris Baguette. J-CEKI: Jurnal Cendekia Ilmiah, 3(2), 466-478.
Hildha Amalia Farista Devi, M. A. (2024, January 1). Pengaruh Kualitas Pelayanan, Kualitas Produk Dan Promosi Terhadap Kepuasan Pelanggan Di Pit-Stop Kopi Pondok Permata Suci (Pps). 13, 46-57.
Huang, P. L., Lee, B. C. Y., & Chen, C. C. (2017). The influence of service quality on customer satisfaction and loyalty in B2B technology service industry. Total Quality Management & Business Excellence, 30(13–14), 1449–1465. https://doi.org/10.1080/14783363.2017.1372184
Ikramuddin, I., Matriadi, F., Iis, E. Y., & Mariyudi, M. (2021). Marketing performance development: Application of the concept of digital marketing and market orientation strategy in the MSME sector. International Journal of Educational Review, Law And Social Sciences (IJERLAS), 1(2), 181-190.
Jesica Febriana, N. S. (2024, January). Pengaruh Cita Rasa, Promosi, Harga Dan Location Terhadapkeputusan Pembelian Martabak Favorit Di Ungaran. Vii, 89-104.
Kusdianto, R. P. (2024). The Effects Of Brand Image, Store Atmosphere, And Product Quality On Purchasing Decisions At Panda Vapestore. Viii, 257-269.
Maranatha, E. G., Rini, E. S., & Situmorang, S. H. (2023). Analysis Of The Influence Of Brand Image, Service Quality And Store Atmosphere On Customer Satisfaction Cafe Ruang Sarca Medan. International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS), 3(4), 1165-1182.
Mochammad Rizal Arifin, A. S. (2021, Juni 2). The Effect Of Service Quality, Product Quality And Store Atmosphere On Customer Satisfaction. I.
Muhammad Abdilla Wiguna, S. P. (2023, Mei). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Yang Dimediasi Oleh Kepuasan Pelanggan. Jurnal Lentera Bisnis, Xii, 379-394.
Nadiaturrahmi. (2022). Pengaruh Store Atmosphere Location Dan Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan Jamboe Blang 8 Banda Aceh Di Tinjau Dari Ekonomi Islam. (Pp. 1-98).
Nugroho, A. (n.d.). Analisis Pengaruh Kualitas Pelayanan, Harga, Dan Location Terhadap Kepuasan Konsumen Pada Warung Bakso Lumayan Pak Cipto Karanganyar. 1-10.
Nurhajijah, S., Dewi, I. R., & Aisy, R. (2022). The influence of service quality and store atmosphere on customer satisfaction at vocational high school business center in Cirebon. Manajemen Bisnis, 12(01), 52-61.
Oktovina Deci Rahakbauw, R. N. (2024, January 2). Analisis Pengaruh Harga (Price), Suasana Toko (Store Atmosphere), Dan Cita Rasa (Taste) Terhadap Kepuasan Pelanggan Toko Kopiseduh Pesanggrahan Jakarta Selatan. I, 69-89.
Pangestu, V. B. A., & Hayuningtias, K. A. (2024). Pengaruh Kualitas Produk, Kualitas Layanan Dan Store Atmosphere Terhadap Kepuasan Pelanggan. Management Studies and Entrepreneurship Journal (MSEJ), 5(1), 1349-1359.
Pojoh, L. S., Kindangen, P., & Arie, F. V. (2019). The influence of product diversity and store atmosphere on customer satisfaction At Miniso Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 7(4).
Putra, I. M. B. P., & Wimba, I. G. A. (2021). Pengaruh Store Atmosphere, Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen pada Pizza Hut Cabang Gatot Subroto Denpasar. WidyaAmrita: Jurnal Manajemen, Kewirausahaan dan Pariwisata, 1(2), 744-756.
Putri, Y. N., & Sutrisna, E. (2024). Pengaruh Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen ER Cofffe Pekanbaru. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 5(1), 99-111.
Rahakbauw, O. D., & Nugraha, R. (2024). Analisis Pengaruh Harga (Price), Suasana Toko (Store Atmosphere), Dan Cita Rasa (Taste) Terhadap Kepuasan Pelanggan Toko Kopi Seduh Pesanggrahan Jakarta Selatan. Management Research and Business Journal, 1(2), 69-88.
Ramadhan, D., & Mahargiono, P. B. (2020). Pengaruh Harga, Kualitas Produk, Store Atmosphere Dan Location Terhadap Kepuasan Pelanggan Pada Tepi Barat Rumah Kopi Rungkut Surabaya. Jurnal Ilmu dan Riset Manajemen (JIRM), 9(6).
Syahidin, S., & Adnan, A. (2022). Analisis Pengaruh Harga Dan Location Terhadap Kepuasan Pelanggan Pada Bengkel Andika Teknik Kemili Bebesen Takengon. Gajah Putih Journal of Economics Review, 4(1), 20-32.
Article Metrics


Refbacks
- There are currently no refbacks.