Faktor-Faktor Yang Mempengaruhi Niat Beli Mobil Low-Cost Green Car (LCGC) Di Kota Lhokseumawe

Suhendri Suhendri Suhendri, Mariyudi Mariyudi Mariyudi, T. Edyansyah .

Abstract


This study analyzes the influence of consumer attitudes, environmental knowledge, past behavior, environmental influence, labeling, and economic incentives on the purchase intention of low-cost green cars (LCGC) in Lhokseumawe City. This study uses the data collected through a survey method using a questionnaire as the data collection tool. The population in this study is 96 people who use LCGC. This study uses a quantitative approach with multiple linear regression analysis using SPSS (Statistical Package for the Social Sciences) software. The results indicate that consumer attitudes positively and significantly affect purchase intentions of LCGC in the Lhokseumawe city community, environmental knowledge positively and significantly affects purchase intentions of LCGC in the community in Lhokseumawe, and past behavior positively and significantly affects purchase intentions of LCGC in the Lhokseumawe city community. Social influence has a positive and significant effect on the intention to buy LCGC in the community in Lhokseumawe; labeling has a positive and significant effect on the intention to buy LCGC in the community in Lhokseumawe; but economic incentives do not have a positive and significant influence on the intention to buy LCGC in the Lhokseumawe city community. Simultaneously, consumer attitudes, environmental knowledge, past behavior, social influence, labeling, and economic incentives have a positive and significant effect on the intention to buy LCGC in the community of Lhokseumawe.

 

 

Keywords: attitudes, knowledge, behavior, environmental, labeling, economic incentives, and purchase intention

 


Full Text:

PDF

References


Abubakar, R., Adam M., & Adnan, (2023), Manajemen Inovsi dan Kreatifitas, PT. Raja Grafindo Persada, Depok

Andrew, & Slamet, F. (2013). Pengaruh Environmental Behavior Terhadap Green Purchasing Behavior Pada Anak Muda Generasi C Di Jakarta. Peran Perbankan Syariah Dalam Penguatan Kapasitas Umkm Menuju Kemandirian Ekonomi Nasional, 1993(April), 10–20. www.trendwatching.

Assauri, S. (2016). Manajemen Operasi Produksi. PT. Raja Grafindo Persada.

Edyansyah, T., & Ahyar, J. (2022). Faktor-Faktor Yang Mempengaruhi Perilaku Konsumen Terhadap Keputusan Pembelian Sepeda Motor Matic Merek Honda (Studi Kasus Di Kota Lhokseumawe). Jurnal Visioner & Strategis, 11(2), 47–55.

Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Badan Penerbit Universitas Diponegoro. Semarang

Kotler. (2018). Manajemen Pemasaran. Jakarta. Erlangga

Kotler, P., & Amstrong, G. (2016). Prinsip-Prinsip Pemasaran. PT. Indeks. Jakarta

Kotler, P., & Keller, K. L. (2016). Manajemen Pemasaran. PT. Indeks. Jakarta

Kussudyarsana, K., & Devi, N. Y. (2020). Pengaruh Pengetahuan Lingkungan Dan Sikap Konsumen Terhadap Niat Beli Produk Ramah Lingkungan (Studi pada Konsumen Air Mineral ADES di Kota Klaten). Jurnal Fokus Manajemen Bisnis, 10(1), 87. https://doi.org/10.12928/fokus.v10i1.2065

Lim, yu J., Perumal, S., & Ahmad, N. (2019). The antecedents of green purchase intention among malaysian consumers. Asian Social Science, 8(13), 248–263. https://doi.org/10.5539/ass.v8n13p248

Mustika, W., & Kurniawati, D. M. (2022). Pengaruh Pemasaran Digital Terhadap Minat Beli Handuk Pada Marketplace “X.” Serina Iv, 709–716.

Schiffman, & Kanuk. (2015). Consumer Behavior. Global Edition.

Setyarini. (2015). Pengaruh citra merek, pengetahuan produk, sikap terhadap potong harga, sikap terhadap kupon, dan lingkungan sekitar terhadap niat beli ulang. 22–52.

Simamora, H. (2019). Manajemen Sumber Daya Manusia. Gramedia.

Sughandini, D., Sukarno, A., Effendi, M. I., Kundarto, M., Rahmawati, E. D., & Arundati, R. (2020). Perilaku Konsumen Pro Lingkungan (Issue April). Zahir Publising.

Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R & D.Bandung:Alfabeta. Metode Penelitian Kuantitatif, Kualitatif Dan R & D.Bandung:Alfabeta. https://doi.org/10.1017/CBO9781107415324.004

Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif dan R&D. alfabeta.

Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif R&D. Alfabeta. Bandung

Suwarso, N., & Wulandari K, N. (2015). Pengaruh Pengetahuan Dan Sikap Terhadap Niat Beli Produk Ramah Lingkungan (Studi Kasus Pada Pertamax Di Kota Denpasar). E-Jurnal Manajemen Universitas Udayana, 4(10), 253653.

Tjiptono, F. (2015). Strategi Pemasaran. Yogyakarta. Cv Andi

Yuliawan, E. (2011). Pengaruh Pengetahuan Konsumen Mengenai Perbankan Syariah Terhadap Keputusan Menjadi Nasabah Pada Pt. Bank Syariah Cabang Bandung. 1(April), 21–30.


Article Metrics

 Abstract Views : 54 times
 PDF Downloaded : 8 times

Refbacks

  • There are currently no refbacks.