The Culinary Sector MSME Survival Strategy in Effort to Restore Populist Economy Based on the Creative Industry during the Covid-19 Pandemic

Mangasi Sinurat, Lilinesia Lilinesia, M Subhan, Amsyal Simanjuntak

Abstract


This study aims to identify and analyze strategies to improve the economic recovery of MSMEs in the culinary sector during the Covid-19 pandemic and when the new normal era was implemented due to the impact of the Covid19 pandemic. The research method used is descriptive qualitative method.The results obtained from this study indicate that there is a need for quick, precise and real steps from the government and business actors to overcome the losses that have occurred due to the pandemic as well as updating and evaluating the business cycle following the current situation. happens so that the business can continue to survive and grow.


Keywords


P2E LIPI; MSME; Covid-19

Full Text:

PDF

References


Asmini, Sutama, I. N., Haryadi, W., & Rachman, R. (2020). Manajemen Business Cycle Sebagai Basis Peluang Usaha Pasca Covid-19: suatu Strategi Pemulihan Ekonomi Masyarakat. Indonesian Journal of Social Sciences and Humanities, 1(2), 121-129.

Arif, N. (2020). Strategi UMKM Dalam Menghadapi New Normal . Dipetik 2020, dari Suara.com: https://www.suara.com/yoursay/strateg i-umkm-dalam-menghadapi-newnormal.

Dhewanto, W. (2015). Entrepreneurship training for community in rural area: motivation and knowledge of entrepreneurship. Advanced Science Letters, 21 (6), 1858-1862.

Dian Amintapratiwi Purwandini, I. (2018). Komunikasi Korporasi Pada Era Industri 4.0. Jurnal Ilmu Sosial, 17(1), 53–63.

Gambhir, E., Jain, R., Gupta, A. & Tomer, U. (2020). Regression Analysis of COVID-19 Using Machine Learning Algorithms. Proceedings of the International Conference on Smart Electronics and Communication (ICOSEC 2020), pp. 65–71. https://doi.org/10.1201/9781351073974.

Hardilawati, W. L. (2020, Juni 1). Strategi Bertahan UMKM di Tengah Pandemi Covid-19. Jurnal Akuntansi & Ekonomika, 10(1), 90-98.

Ilham, Rico.N et all (2019). Investigation of the Bitcoin Effects on the Country Revenues via Virtual Tax Transactions for Purchasing Management. International Journal of Suplly Chain Management.Volume 8 No.6 December 2019.

Ilham, Rico.N et al. (2019). Comparative of the Supply Chain and Block Chains to Increase the Country Revenues via Virtual Tax Transactions and Replacing Future of Money. International Journal of Suplly Chain Management.Volume 8 No.5 August 2019.

Jarndal, A., Husain, S., Zaatar, O., Gumaei, T.A.& Hamadeh, A. (2020). GPR and ANN based Prediction Models for COVID-19 Death Cases. 2020 International Conference on Communications, Computing, Cybersecurity, and Informatics (CCCI), pp. 1–5. https://doi.org/10.1109/ccci49893.2020.9256564.

Jati, R. P. (2020). Sebanyak 12.000 UMKM di Sumsel Terpuruk akibat Pandemi. Kompas.

https://kompas.id/baca/nusantara/2020/08/25/seban yak-12-000-umkm-di-sumsel-terpuruk-akibatpandemi/

Kerjasama LPPI dengan Bank Indonesia. (2015). Profil Bisnis Usaha Mikro, Kecil dan Mengengah (UMKM) (PBI No.17/12/PBI/2015). Retrieved from https://www.bi.go.id/

Koesno, D. A. S. (2020). Survei: Kebiasaan Makan Orang Berubah Akibat Pandemi COVID-19. Tirto.Id. https://tirto.id/survei-kebiasaan-makanorang-berubah-akibat-pandemi-covid-19-fulC.

Kurniawan, P. (2017). Pemanfaatan Media Sosial Instagram Sebagai Komunikasi Pemasaran Modern Pada Batik Burneh Jurnal Kompetensi, 11(2), 217– 225.

Mandayam, A.U., C, R. A., Siddesha, S. & Niranjan, S.K. (2020). Prediction of Covid-19 Pandemic Based on Regression. Fifth International Conference on Research in Computational Intelligence and Communication Networks (ICRCICN), pp.1–5.

Moleong, L. J. (2007). Metode Penelitian Kuantitatif. Remaja Rosdakarya.

Muhammad, D. R. A. (2020). Pola Makan Sehat dan Bergizi untuk Meningkatkan Imunitas saat Terserang Covid-19. Uns.Ac.Id. https://uns.ac.id/id/uns-opinion/pola-makan-sehatdan-bergizi-untuk-meningkatkan-imunitas-saatterserang-covid-19.html

Sadalia, I, Syahyunan dan Butar-Butar, N A. 2017. “Financial Behavior and Performance on Small and Medium Enterprises in Coastal Area of Medan City”, IOP Conf. Series Materials Science and Engineering 180 (2017) 012257. Medan.

Sandy, K. F. (2020). Survei BI: 72,6 Persen UMKM Turun Omzet akibat Pandemi Covid-19.

Inews.Com.IdFinance.https://www.inews.id/financ e/makro/survei-bi-726-persen-umkm-turun-omzetakibat-pandemi-covid-19.

Setyanto, A. R., Samodra, N. R., & Pratama, Y. P. (2015, Oktober). Kajian Strategi Pemberdayaan UMKM dalam Menghadapi Perdagangan Bebas Kawasan ASEAN (Studi Kasus Kampung Batik Laweyan). Etikonomi, 14(2), 205-220.

Sugiarti, Y., Sari, Y., & Hadiyat, M. A. (2020). ECommerce untuk Meningkatkan Daya Saing Usaha Mikro Kecil dan Menengah (UMKM) Sambal di Jawa Timur. Kumawula: Jurnal Pengabdian Kepada Masyarakat, 3(2), 298. https://doi.org/10.24198/kumawula.v3i2.28181.

Sugiyono. (2014). Memahami Penelitian Kualitatif. Bandung: Alfabeta.

Sulasikin, A., Nugraha, Y., Kanggrawan, J. & Suherman, A.L. (2020). Forecasting for a Data-Driven Policy Using Time Series Methods in Handling COVID-19 Pandemic in Jakarta. 2020 IEEE International Smart Cities Conference (ISC2), pp. 1–6. https://doi.org/10.2139/ssrn.3714105.




DOI: https://doi.org/10.29103/mrbj.v1i1.3788

Article Metrics

 Abstract Views : 461 times
 PDF Downloaded : 215 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Mangasi Sinurat

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.