Factors Influencing Entrepreneurial Motivation: A Case Study on a Beauty Store in Lhokseumawe City

Yusnaidah Yusnaidah; Samsidar Samsidar; Agustinawati agustinawati; Sari Yulis Terfiadi

doi:10.29103/mrbj.v4i1.17572

Factors Influencing Entrepreneurial Motivation: A Case Study on a Beauty Store in Lhokseumawe City

Yusnaidah Yusnaidah, Samsidar Samsidar, Agustinawati agustinawati, Sari Yulis Terfiadi

Abstract

This study aims to find out and analyze the Factors that Affect Entrepreneurial Motivation (Case Study on a Beauty Shop in Lhokseumawe City). The number of respondents used in this study amounted to 100 respondents. The method used to analyze the relationship between variables is the multiple linear regression analysis analysis method. The results of the study show that partially the independence factor has a positive and significant effect on entrepreneurial motivation in Beauty Shops in Lhokseumawe City, Partially the independence factor has a positive and significant effect on entrepreneurial motivation in Beauty Shops in Lhokseumawe City, the Emotional factor has a positive and significant effect on Entrepreneurial Motivation in Beauty Stores in Lhokseumawe City, Independence Factor Has a Positive and Significant Effect on Entrepreneurial Motivation in Beauty Stores in Lhokseumawe City.

Keywords

Independence Factor, Capital Factor, Emotional Factor, Education Factor, Entrepreneurial Motivation

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DOI: https://doi.org/10.29103/mrbj.v4i1.17572