Pelatihan Pemanfaatan Media Digital Sebagai Sarana Promosi Usaha Kerajinan Tangan Di Gampong Paya Punteuet Kecamatan Muara Dua Kota Lhokseumawe
DOI:
https://doi.org/10.29103/jpes.v2i2.13297Abstract
Pengusaha yang bergerak dibidang usaha kerajinan tangan masih banyak yang menjalankan usahanya secara konvensional dan melakukan promosi secara word of mouth. Hal ini dikarenakan kurangnya pemahaman tentang penggunaan media digital dan seberapa pentingnya media digital pada saat ini dalam dunia usaha. Untuk membantu serta memotivasi mereka dalam mengembangkan usaha yang sedang dijalankan sekarang dengan pemanfaatan media digital. Kegiatan pelatihan ini sangat berpengaruh pada dunia usaha. Maka kegiatan pelatihan media digital ini sangat bermanfaat untuk memperluas jangkauan konsumen untuk membeli produk.
Kata kunci: pelatihan, media digital, promosi, usaha kerajinan tangan
References
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