Peluang dan Tantangan Dalam Pemasaran Basreng dan Makaroni Sebagai Usaha Kuliner Untuk Gen Z

Abstract

Opportunities and challenges in marketing basreng and macaroni as a culinary business for Gen Z are growing along with the increasing demand for practical and contemporary food. Gen Z, who grew up in the digital era, are more likely to choose snacks that are not only delicious but also unique, practical, and easily accessible. Marketing products such as basreng and macaroni can utilize social media platforms to introduce variations in flavors and attractive packaging. However, the challenges faced include the difficulty in building customer loyalty amidst very tight competition, as well as the importance of maintaining product quality and innovation to remain relevant to changing trends. In this context, a digital-based marketing approach and an understanding of Gen Z's consumption habits are the keys to success.