Strategi Meningkatkan Mutu Pelayanan dalam Manajemen Bisnis Syariah untuk Memperkuat Daya Saing Perbankan Syariah di Indonesia

Muhammad Nabil Alfikri, Novien Rialdy

Abstract


The Islamic banking industry in Indonesia has great potential to grow, along with the high Muslim population and increasing awareness of Islamic finance. However, the main challenge faced is the suboptimal quality of service, which affects competitiveness compared to conventional banking. This study aims to identify strategies for improving service quality in Islamic business management to strengthen the competitiveness of Islamic banking in Indonesia. With a qualitative analysis approach, this article discusses the importance of professional human resource management, innovation in service processes, and the use of digital technology. The results of the study indicate that strengthening service quality through the right strategy can increase customer satisfaction and the overall competitiveness of Islamic banking.


Keywords


Service Strategy, Quality, Strengthening Competitiveness, Islamic Business

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References


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