Game Theory: Studi Kasus Gojek dan Grab

Anggi Ayu Sulistyani, Farhat Hafizh, Firli Indira Lestianika, Ika Puspa Wardani

Abstract


Online transportation in Indonesia has experienced rapid development along with the competition between two industry giants, Gojek and Grab. Both companies compete fiercely in offering technology-based transportation services and digital innovation. Gojek and Grab use various strategies, including pricing and promotions, to attract customers and expand the market. Game theory is used to analyze the optimal strategies implemented by both companies in facing each other, focusing on aspects of price, technological innovation, and consumer behavior. The results of the analysis show that Gojek tends to focus on safety and efficiency, while Grab is more aggressive in promotion and customer convenience. This competition has had a significant impact on the dynamics of the online transportation market in Indonesia and triggered regulations from the government to maintain healthy competition and avoid monopoly. This study provides a comprehensive view of how the competitive strategies of the two companies affect the online transportation industry as a whole.


Keywords


Game theory, Gojek and Grab, Digital Economy

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References


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DOI: https://doi.org/10.5281/zenodo.14301782

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