Manajemen Kualitas Data Dalam Aplikasi E-Commerce: Memastikan Informasi Produk yang Akurat

Abstract

This article uses a qualitative methodology with literature review or desk research.  Literature research is an approach that observes and original explanations that already exist in relevant literature. In this research, technical techniques are used to collect data, where the author collects data quality management information. Data quality management in e-commerce applications is very important to ensure accurate and relevant product information. Quality data should not have data quality issues such as duplicate, incomplete, inconsistent, incorrect, unclear, disorganized, and insecure data. In e-commerce applications, data quality management is essential to ensure the product information presented to consumers is accurate and meaningful. Inaccurate product information can undermine consumer trust and customer satisfaction. Therefore, e-commerce applications must have an effective information quality management system to ensure accurate and up-to-date product information.