ACEH FRIED SAMBAL BUSINESS DEVELOPMENT STRATEGY DURING THE COVID-19 PANDEMIC IN GAMPONG MEUNASAH LHOK MEUREUDU DISTRICT PIDIE JAYA DISTRICT

Ori Damayanti; Setia Budi; Irada Sinta

ACEH FRIED SAMBAL BUSINESS DEVELOPMENT STRATEGY DURING THE COVID-19 PANDEMIC IN GAMPONG MEUNASAH LHOK MEUREUDU DISTRICT PIDIE JAYA DISTRICT

Ori Damayanti, Setia Budi, Irada Sinta

Abstract

The development of agricultural-based industries is very strategic to be used as the government of Indonesia. Because this industry generally relies on agricultural resources that are not durable, easy, and seasonal. Agroindustry has a strategic role in efforts to fulfill basic needs, expansion of employment opportunities, domestic production empowerment, foreign exchange acquisition and improvement in the economy of the people in the countryside. This research aims to formulate a development strategy that can be implemented or carried out by Usaha Aceh Sambal Goreng in Meunasah Lhok Village, Meureudu District, Pidie Jaya Regency. Data used in the form of primary data and secondary data. The data analysis method used is a qualitative descriptive method, then the formulation of the strategies using SWOT analysis, the results of the study show that the Usaha Aceh Sambal Goreng has the strength and opportunity to be developed. Based on the results of the SWOT diagram analysis, the value of X > 0 is 1.65 and Y > 0 is 0.78. the position of the business based on the SWOT matrix is in the quadrant 1. The results of the SWOT matrix analysis produce 9 alternative strategies.

Keywords

Agroindustry, internal factors and external factors, SWOT analysis.

Full Text:

PDF

References

Anoraga Pandji, 2007. Introduction to business. Business Management in the Era of Globalization. Jakarta: Rieneka Cipta.

Arsyad, Lincolin and Stephanus Eri Kusuma. 2014. Industrial Economics: Structure, Behavior and Performance Approach. Yogyakarta: UPP STIM YKPN.

Azmiral. 2014. Crispy Mushroom Processing Strategy in Rumbai Pesisir District, Pekanbaru City. Case Study of Agro Intan Nusantara Partnership). Journal of Development Economics, Faculty of Economics, University of Riau.(1.) 2.

Bayu, H. 2015. Durian Dodol Industry Development Strategy in Serdang Berdagai Regency. Thesis. Medan. Faculty of Agriculture, University of North Sumatra.

Budi, Arya & Irham Nur Anshari, 2020, “Administration Distancing?”, Local Government in the Covid-19 Pandemic. Faculty of Social and Political Sciences UGM: UGM Press.

David, Fred R, 2011. Strategic Management, Book 1. 12th Edition Jakarta.

Daniel, Moehar. 2002. Introduction to Agricultural Economics. PT Bumi Aksara. Jakarta. Disperindagkop Pijay. 2020. Recapitulation of UMKM Directory in 2020

Pidie Jaya Regency.

Evi Suryani, 2021. Analysis of the Impact of Covid-19 on MSMEs Case Study: Home Industry Kelepon in Kota Baru Driyorejo. Journal of Research Innovation, 1 (8) 3-6.

Gumbira Sa'id, E, Rachmayanti, and MZ Muttaqin.2001. Agribusiness Technology Management. Jakarta: Ghalia Indonesia.

Hanoatubun, S. 2020. The Impact of Covid-19 on the Indonesian Economy. Journal of Education, Psychology and Counseling, 2(1): 146-153.

Hattori.2015.Agroindustry.Paper.http://bukudg.blongspot.co.id201505AGROI NDUSTRI.html. Accessed January 20, 2022.

Hidayat, Rian. 2021. MSME Development Strategy During the Covid-19 Pandemic. FacultyTechnique Industry. Thesis. Palembang :Muhammadiyah University.

Hunger, J. David and Thomas L wheelend. 2003. Strategic Management. Andi Publisher. Yogyakarta.

Husna, U. 2020. Alternative Strategies for Handling the Economic Impact of Covid-19 by the East Java Regional Government in the Agropolitan Area. Journal of Islamic Economic and Business, 3(2).

I Made Winarth. 2006. Guidelines for Writing Research Proposals, Theses and Dissertations. Andi Publisher. Yogyakarta.

Joesyiana, Kiki. 2017. Home Industry Development Strategy in Pekanbaru Regency Case Study of Knitted Bag Business, Creative Rope Kur Processing Industry. Valuta Journal, 3 (1), 161.

Kindagen, JG. 2014 Prospects for Food Agroindustry Development in Increasing Farmers' Income in Southeast Minahasa Regency. Regional Seminar on Agricultural Technology Innovation, Supporting the Agricultural Development Program of North Sulawesi Province. Agricultural Technology Assessment Center (BPTP) of North Sulawesi.

Kountur, R. 2003. Research Methods for Undergraduate and Dissertation Research. Jakarta. PPM Publisher.

Kuncoro, Mudrajad, 2005, Strategy: How to Achieve Competitive Advantage, Erlangga, Jakarta.

Kurniati, Edy Dwi. 2015. Industrial Entrepreneurship. Yogyakarta: PT Deepublish. Marihot, & Efendi, H. 2002. Human Resource Management, Jakarta: PT Gramedia Widiasarana Indonesia.

Michael E. Porter. (2008) Superiority Compete : Create and Maintaining Excellent Performance. Kharisma Publishing. Tangerang.

Mukharom, M., & Aravik, H. (2020). The Policy of the Prophet Muhammad SAW in Handling Infectious Disease Outbreaks and Its Implementation in the Context of Handling the Covid-19 Coronavirus. Journal of Social and Cultural Syar-i, 7(3).

Nitisusantro, Mulyadi. 2012. Behavior Consumer In Kew's Perspectiveentrepreneurship. Bandung: Alfabeta.

Rangkuti, Freddy. 2004. SWOT Analysis, Techniques for Dissecting Business Cases. PT. Gramedia. Jakarta.

Rangkuti, Freedy. 2009. SWOT Analysis Techniques for Dissecting Business Cases: Strategic Reorientation to Face the 21st Century. Jakarta: PT Gramedia Pustaka Utama.

Rahardi, D. 2008. SWOT Analysis Definition and Purpose. http://dickyrahardi.com/. Accessed February 8, 2022.

Resti, Malik. 2015. Analysis of Cinnamon Peel Syrup Agroindustry Development Strategy in Kerinci Regency. Journal of Socioeconomic Business. (18) 3.

Soekartawi. 2005. Introduction to Agroindustry. PT Raja Grafindo Persada. Jakarta. Rahmanti, Suci . 2021. Thesis: Micro Business Development Strategy,

Small and Medium Enterprises to Maintain the Welfare of MSMEs During the Covid-19 Pandemic in Bandar Lampung City in the Perspective of Islamic Economics. Faculty of Islamic Economics and Business. Raden Intan State Islamic University. Lampung.

Supriatin and Suryani E. 2006. The Role of Opportunities and Constraints in Agro-Industry Development in Indonesia. Agro-Economic Research Forum. (24) 2, 92- 106.

Taufik, & Ayuningtyas, EA (2020). The Impact of the Covid-19 Pandemic on Business and the Existence of Online Platforms. Journal of Entrepreneurial Development, 22(1), 21-32.

Udayana, IGB 2011. The Role of Agroindustry in Agricultural Development.

Singhadwala Journal.