Analisis Daya Saing Ekspor Komoditas Udang Indonesia

Mufa'ah Mufa'ah, Mardiyah Hayati

Abstract


This study was conducted to determine the competitiveness and performance of Indonesia to shrimp export commodities also determine the factors that affect the level of competitiveness so as to be a strategy to improve the competitiveness of Indonesian shrimp commodity in the international market. The data that used in this study are primary  and  secondary  data. Tools  of  analysis  used  in  this  study  are Revelead Comparative Advantege (RCA), Literacy Test, and  SWOT  analysis (Strength, Weakness, Opportunity, and Threat). Results of the analysis showed that Indonesian shrimp export commodities have strong competitiveness (RCA> 1) and an increase in performance between the current years with the previous year (RCA index> 1). While the most influential factor is worker, Land, governance program, number  of shrimp  production,  capital,  diversivication  of  product,  Surroundings, human  resource,  basic  materials,  seed,  demand,  price, competitor,  standart  dan quality.

Keywords


competitiveness, analysis RCA, analysis SWOT, performance

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References


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DOI: https://doi.org/10.29103/ag.v1i1.1077

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