Perbedaan Social Comparison Pada Pengguna Media Sosial ditinjau Berdasarkan Generasi Y dan Z

Authors

  • Revi Astria Universitas Malikussaleh
  • Zurratul Muna Universitas Malikussaleh
  • Riza Musni Universitas Malikussaleh

DOI:

https://doi.org/10.2910/insight.v4i1.24457

Abstract

This study aimed to examine differences in social comparison between Generation Y and Generation Z social media users. This research used a quantitative comparative design with 384 participants selected through incidental sampling. Data were collected using a social comparison scale developed based on Festinger’s theory (α = 0.883). The Mann–Whitney U test showed a significant difference (p < .05), indicating that Generation Z has higher social comparison tendencies than Generation Y. These findings suggest that increased social media exposure may intensify social comparison behavior, particularly among younger users.

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Published

2026-03-16

Issue

Vol. 4 No. 1 (2026): Maret 2026

Section

Articles

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Copyright (c) 2026 Revi Astria, Zurratul Muna, Riza Musni

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