.png)
Tingkat Kepuasan Kelompok Masyarakat Alam Tani Terhadap Program CSR PT Kilang Pertamina Internasional Unit Dumai
Abstract
Penelitian ini bertujuan untuk mengukur tingkat kepuasan masyarakat terhadap kinerja sosial perusahaan tahun 2022. Unit analisis penelitian ini adalah penerima program Corporate Social Responsibility (CSR) PT Kilang Pertamina Internasional Unit Dumai (KPI RU II Dumai). yaitu Kelompok Masyarakat Tani Alam. Peneliti menggunakan pedoman PERMENPANRB (Kementerian Pendayagunaan Aparatur Negara dan Reformasi Birokrasi) dalam menyusun indikator untuk mengetahui tingkat kepuasan masyarakat. Tanggapan yang terkumpul kemudian ditabulasikan dan dianalisis dengan menggunakan metode analisis statistik deskriptif. Hasil penelitian menunjukkan Indeks Kepuasan Masyarakat terhadap program CSR KPI RU II Dumai pada 12 responden adalah 3,42, atau 85,5 setelah konversi. Hasil tersebut menunjukkan bahwa tingkat kepuasan masyarakat terhadap Program CSR “Pemberdayaan Masyarakat Petani Lahan Gambut” tahun 2022 adalah “Sangat Baik”, dengan predikat “A”. Berdasarkan data dari 14 unsur yang diolah, skor terendah untuk tanggapan masukan dan saran dari masyarakat adalah 2,8 atau 70,8 setelah konversi, dengan nilai “B”. Untuk meningkatkan kinerja sosial perusahaan, KPI RU II Dumai perlu lebih terbuka dalam menerima saran dan rekomendasi dari masyarakat terkait pengembangan program CSR.
This study aims to measure the level of community satisfaction towards the company's social performance in 2022. The unit of analysis for this research is the recipient of the Corporate Social Responsibility (CSR) program of PT Kilang Pertamina Internasional Dumai Unit (KPI RU II Dumai), namely Kelompok Masyarakat Alam Tani. Researchers use the PERMENPANRB (Ministry of State Apparatus and Bureaucratic Reform ) guidelines in compiling indicators to determine the level of community satisfaction. The responses collected were then tabulated and analyzed using descriptive statistical analysis methods. The results showed that the Community Satisfaction Index for the KPI RU II Dumai CSR program through 12 respondents was 3.42, or 85.5 after conversion. These results indicate that the level of community satisfaction with the CSR Program "Empowerment of Peatland Farmers Communities" in 2022 is "Outstanding", with an "A" grade. Based on the 14 indicators analyzed, the lowest score for the response to input and suggestions from the community was 2.8 or 70.8 after conversion, with a "B" grade. To improve corporate social performance, KPI RU II Dumai needs to be more open in accepting suggestions and recommendations from the community regarding the development of CSR programs.
Keywords
Full Text:
PDFReferences
Abad-Segura, E., Cortés-García, F. J., & Belmonte-Ureña, L. J. (2019). The Sustainable Approach to Corporate Social Responsibility: A Global Analysis and Future Trends. Sustainability, 11(5382). doi:http://dx.doi.org/10.3390/su11195382
Adema, C. L., Muluka, K. O., & Oteki, E. B. (2016). Community Participation in Corporate Social Responsibility Projects: The Case of Mumias Sugar Company, Kenya. IOSR Journal of Business and Management (IOSR-JBM), 18(8), 70-86. doi:https://doi.org/10.9790/487X-1808017086
Arikunto, S. (2011). Prosedur Penelitian: Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Badan Restorasi Gambut. (2017). Peta Indikatif Prioritas Restorasi Provinsi Riau. Retrieved from https://brg.go.id/wp-content/uploads/2017/03/BRG_Peta-Restorasi-Riau.pdf
Budiarti, M., & Raharjo, S. T. (2014). Corporate Social Responsibility (CSR) Dari Sudut Pandang. Share Social Work Journal, 4(1), 13-29. doi:https://doi.org/10.24198/share.v4i1.13045
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. California: SAGE Publications, Inc.
Díaz-Puente, J. M., Gallego, F. J., Vidueira, P., & Fernández, M. J. (2014). Facilitation in Community Development. Twenty-Five Years of Experience in Rural Territories in Cuenca, Spain. European Planning Studies, 22(11), 2231-2247. doi:https://doi.org/10.1080/09654313.2013.830695
Diniati, B. T., Rafikasari, E. F., Habib, M. A., & Fahmi, M. F. (2021). Metode Penelitian Sosial, Ekonomi, dan Bisnis (Pendekatan Kualitatif dan Kuantitatif). Tulungagung: Biru Atma Jaya.
El-Said, O., Aziz, H., Mirzaei, M., & Smith, M. (2022). Mapping corporate social responsibility practices at the international level: systematic review and content analysis approach. Sustainability Accounting, Management and Policy Journal, 13(4), 803-825. doi:http://dx.doi.org/10.1108/SAMPJ-08-2021-0332
F., K. F., & Nulhaqim, S. A. (2021). ANALISIS KONFLIK DISTRIBUSI BANTUAN SOSIAL COVID-19 DAN STRATEGI PENYELESAIAN KONFLIK DI KOTA BANDUNG. JURNAL KOLABORASI RESOLUSI KONFLIK, 3(1), 65-74. doi:https://doi.org/10.24198/jkrk.v3i1.31974
Fatima, T., & Elbanna, S. (2022). Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework. J Bus Ethics. doi:https://doi.org/10.1007/s10551-022-05047-8
Fatkhullah, M., Habib, M. A., & Nisa, K. K. (2022). Identifikasi dan Manajemen Risiko untuk Mereduksi Kerentanan Pada Masyarakat. Ekonomi, Keuangan, Investasi Dan Syariah (EKUITAS), 3(4), 856-867. doi:https://doi.org/10.47065/ekuitas.v3i4.1529
Fatkhullah, M., Mulyani, I., & Imawan, B. (2021). Strategi Pengembangan Masyarakat Petani Lahan Gambut melalui Program Tanggung Jawab Sosial Perusahaan: Analisis Pendekatan Penghidupan Berkelanjutan. Journal of Social Development Studies, 2(2), 15-29. doi:https://dx.doi.org/10.22146/jsds.2186
Fatkhullah, M., Robbiy, S. R., & Mulyani, I. (2023). Community Satisfaction Analysis towards Corporate Social Responsibility Program of PT Kilang Pertamina Internasional Dumai Unit. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 6(1), 275-289. doi:https://doi.org/10.33258/birci.v6i1.7456
Fauzy, A. (2019). Metode Sampling. Banten: Universitas Terbuka.
Habib, M. A., Nisa, B. K., Diniati, B. T., Ratnaningsih, A. P., & Fatkhullah, M. (2022). Empowerment of Society Art Groups as Supporting Magnetism of Sendang Made Natural Tourist Attraction, Jombang Regency. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 5(3), 22231-22245. doi:https://doi.org/10.33258/birci.v5i3.6229
Habib, M. A., Nisa, K. K., Fatkhullah, M., Al Ursah, C. R., & Budita, A. K. (2022). SOSIOLOGI EKONOMI: Kajian Teoretis dan Contoh Penerapan. Tulungagung: Akademia Pustaka.
Hendrawan, M. F., & Purnaningsih, N. (2009). Evaluasi Program Jakarta Green And Clean Sebagai Implementasi CSR PT. Unilever Evaluasi Program Jakarta Green And Clean Sebagai Implementasi CSR PT. Unilever. Jurnal Penyuluhan, 5(2). doi:https://doi.org/10.25015/penyuluhan.v5i2.11417
Jakunskien, E. (2021). Assessment of the Impact of Social Responsibility on Poverty. Sustainability, 13(9395). doi:https://doi.org/10.3390/su13169395
Kementerian Pendayagunaan Aparatur Negara dan Reformasi Birokrasi. (2017, May 9). Pedoman Penyusunan Survei Kepuasan Masyarakat Unit Penyelenggara Pelayanan Publik. Retrieved from Database Peraturan Republik Indonesia: https://peraturan.bpk.go.id/Home/Details/132600/permen-pan-rb-no-14-tahun-2017
Kotler, P., & Keller. (2007). Manajemen Pemasaran, Jilid I, Edisi Kedua belas. Jakarta: PT. Indeks.
Lee, J., & Lee, Y. (2018). Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image. Journal of Fashion Marketing and Management, 22(3), 387-403. doi:https://doi.org/10.1108/JFMM-08-2017-0087
Mukherjee, A., & Reed, D. (2004). Corporate Social Responsibility and Human Development: Towards a New Agenda and Beyond. International Secretariat for Human Development and Democratic Governance.
Mulyani, I., Raditya, L., & Fatkhullah, M. (2021). INDEKS KEPUASAN MASYARAKAT TERHADAP PROGRAM TANGGUNG JAWAB SOSIAL DAN LINGKUNGAN PT KILANG PERTAMINA INTERNASIONAL REFINERY UNIT II DUMAI. JESS: Jurnal Education Social Science, 1(1), 114-125. doi:https://doi.org/10.21274/jess.v1i1.5362
Permatasari, S. I., & Sugiharti, L. (2016). The Impact of Indonesian Migrant Workers’ Remittances on The Distribution of Household Income: Analysis of The Socio-Economic Balance System In 2008. JIET (Jurnal Ilmu Ekonomi Terapan), 1(2), 116-128. doi:https://doi.org/10.20473/jiet.v1i2.3299
PT Kilang Pertamina Internasional Unit II Dumai. (2022). Laporan Implementasi Program TJSL. Dumai: PT Kilang Pertamina Internasional Unit II Dumai.
Samer, A., Rawan, M., & Omar, L. (2018). The Role of Corporate Social Responsibility in Local The Role of Corporate Social Responsibility in Local Ahli Bank. International Journal of Academic Research in Business and Social Sciences, 8(5), 197–212. doi:http://dx.doi.org/10.6007/IJARBSS/v8-i5/4095
Serra, F. A., Martins, F. S., & Cunha, J. A. (2018). Secondary Data in Research – Uses and Opportunities. Revista Ibero Americana de Estratégia, 17(4), 1-4. doi:https://doi.org/10.5585/%20ijsm.v17i4.2723
Shahabadi, A., Nemati, M., & Hosseinidoust, S. E. (2018). The Effect of Education on Income Inequality in Selected Islamic Countries. International Journal of Asia-Pacific Studies, 14(2), 61-78. doi:http://dx.doi.org/10.21315/ijaps2018.14.2.3
Shayan, N. F., Mohabbati-Kalejahi, N., Alavi, S., & Zahed, M. A. (2022). Sustainable Development Goals (SDGs) as a Framework for Corporate Social Responsibility (CSR). Sustainability, 14(1222). doi:https://doi.org/10.3390/su14031222
Sugiyono. (2008). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung: ALFABETA.
Sugiyono. (2011). Metode Penelitian KOMBINASI (Mixed Methods). Bandung: ALFABETA.
Supriyanto, A., Razaq, J. A., Purwatiningtyas, & Ariyanto, A. (2022). Keputusan Pemberian Bantuan Sosial Program Keluarga Harapan Menggunakan Metode AHP dan SAW. Matrik: Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer, 21(3), 639-652. doi:https://doi.org/10.30812/matrik.v21i3.1806
Tjiptono, F., & Chandra, G. (2011). Service, Quality and Satisfaction. Yogyakarta: ANDI.
W, R. W., Kunyanti, S. A., & Mujiono, M. (2021). Community Empowerment-based Corporate Social Responsibility Program in Panglima Raja Village. International Journal on Social Science, Economics and Art, 11(1), 12-19. doi:https://doi.org/10.35335/ijosea.v10i1.2
DOI: https://doi.org/10.29103/jsds.v9i1.10278
Article Metrics
Abstract Views : 79 times
PDF Downloaded : 0 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2023 Jurnal Sosiologi Dialektika Sosial
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Diterbitkan Oleh: Program Studi Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Malikussaleh
REDAKSI JURNAL SOSIOLOGI DIALEKTIKA SOSIAL
Gedung Program Studi Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Malikussaleh. Kampus Bukit Indah, Jln. Sumatera No.8, Kec. Muara Satu Kota Lhokseumawe, Prov. Aceh, Indonesia.
Email: jurnalsosiologi@unimal.ac.id
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License