Sociogram of Extension Workers’ Communication Networks in the Implementation of Salibu Rice Cultivation Innovation in Tanah Datar Regency, West Sumatra Province
Keywords:
Agricultural extension, communication network, innovation diffusion, Salibu rice, West SumateraAbstract
This study aims to analyze the communication network among agricultural extension workers involved in the implementation of Salibu rice cultivation technology in Tanah Datar Regency, West Sumatra. This study employed a descriptive quantitative approach supported by sociometric and sociogram analysis, with data collected through surveys, observations, and interviews. The results show that the communication network follows a Radial Personal Network pattern, with actors functioning as opinion leaders, bridges, liaison officers, and isolates, while educational level, extension experience, and the use of information media influence actors’ positions within the network. Higher participation in the communication network also enhances the effectiveness of information dissemination and supports the adoption of Salibu technology. These findings suggest that strengthening communication networks and optimizing the roles of key actors are essential to improve extension effectiveness and support the sustainable diffusion of Salibu rice cultivation innovation.
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